AmazonAMZN
Amazon runs the largest online store and the leading cloud business, AWS.
Past week: -4.84%
30-day price
Where the chart sits — description, not prediction
Between its 50-day ($257.00) and 200-day ($232.83) averages — a trend in transition. 30-day range $232.79–$274.00; currently in the lower third of that range. RSI(14) 34 — momentum weak.
Computed from daily closing prices (Yahoo Finance), June 23, 2026. Compare all markets →
What is Amazon?
Amazon operates a giant retail business — selling goods directly, running a marketplace for third-party sellers, and offering Prime — alongside Whole Foods and Prime Video.
Its profit engine is Amazon Web Services (AWS), the cloud division that rents computing and storage to businesses. AWS was only about 17% of 2024 revenue but produced more than 60% of operating profit, at roughly a 37% margin.
A third fast-growing, high-margin business is advertising — sponsored listings and ads across Amazon's properties — which reached about $56 billion in 2024.
What has moved Amazon
2022 — a ~51% drop
Amazon lost roughly half its value in 2022 — its worst year since 2000 — as Fed rate hikes hit growth stocks, pandemic e-commerce demand normalized, AWS growth slowed sharply, and the company began large layoffs after over-expanding.
June 2022 — first split in 23 years
A 20-for-1 stock split took effect June 6, 2022, turning each ~$2,447 share into 20 shares near $124, alongside a $10 billion buyback.
2023 — an 80%+ recovery
AMZN rose more than 80% in 2023 as aggressive cost cuts, a leaner fulfillment network, and stabilizing AWS growth restored operating profit.
2024 — up about 44%
AWS grew 19% to $108 billion with margins widening toward 37%, and advertising crossed $56 billion (Prime Video added ads), driving record operating income.
Early 2025 — tariff-driven slide
From a late-2024 high near $230, AMZN fell roughly 25% into April 2025 on worries that import tariffs would raise costs for its third-party sellers, even though AWS has no direct tariff exposure.
Notable moments
It started as an online bookstore
Jeff Bezos founded Amazon in a Bellevue, Washington garage in 1994 and launched it as "Earth's Biggest Bookstore" in 1995, choosing books because the catalog was far too large for any physical store.
AWS was built from Amazon's own plumbing
Amazon Web Services launched in 2006 from the infrastructure Amazon built to run its own site; it became the first large commercial cloud and is still the market leader.
Common questions
How does Amazon make most of its profit?
Not from retail — from AWS and advertising. In 2024 AWS produced about 60% of operating profit on roughly 17% of revenue, while retail runs on thin margins because of warehousing and delivery costs.
What is AWS?
Amazon Web Services rents computing power, storage, and databases to businesses over the internet instead of them buying their own servers. It is Amazon's most profitable business and the metric investors watch most.
Why did the stock fall so much in 2022?
Rising rates pressured growth valuations, pandemic e-commerce demand fell back to trend leaving Amazon over-built, and AWS growth slowed — together cutting the stock roughly in half.
What did the 2022 stock split change?
Nothing about the company's value — a 20-for-1 split lowered the per-share price (about $2,447 to ~$124) to make whole shares more accessible. This is context, not investment advice.