AppleAAPL
Apple makes the iPhone, Mac, and a fast-growing services business.
Past week: -0.72%
30-day price
Where the chart sits — description, not prediction
Trading above both its 50-day ($290.15) and 200-day ($268.76) averages — the longer-term trend reads as up. 30-day range $290.55–$315.20; currently in the lower third of that range. RSI(14) 30 — momentum weak.
Computed from daily closing prices (Yahoo Finance), June 23, 2026. Compare all markets →
What is Apple?
Apple designs and sells consumer electronics and the software that runs them — the iPhone, Mac, iPad, and wearables like Apple Watch and AirPods — controlling both the hardware and the operating system for each device.
It earns money two ways: hardware, led by the iPhone (about $210 billion of its ~$416 billion fiscal-2025 revenue), and a Services business — the App Store, iCloud, Apple Music, Apple TV+, Apple Pay — that brought in roughly $109 billion and grows faster with higher margins.
Apple is the most valuable US company, around $4.3 trillion in mid-2026, and carries roughly a 6–7% weight in the S&P 500, so big moves in AAPL can move the whole index.
What has moved Apple
June 2023 / Oct 2025 — $3T then $4T
Apple closed above $3 trillion in market value for the first time on June 30, 2023 — the first company ever — and briefly passed $4 trillion in October 2025, joining Nvidia at that level.
Sept 2023 — China iPhone restrictions
Reports that China barred government workers from using iPhones knocked the stock down about 7% over two days, since Greater China was then roughly 18–20% of Apple's revenue.
Early 2024 — a China sales slump
Fiscal Q2 2024 revenue fell 4% and iPhone revenue dropped about 10%, with Greater China down 8%, as Huawei's high-end phones gained ground; the stock lagged for much of the first half of 2024.
June 2024 — Apple Intelligence
At its developer conference Apple unveiled "Apple Intelligence," on-device AI features with an upgraded Siri and optional ChatGPT access, capping a roughly 20% rally that quarter as investors saw an AI strategy.
April 2025 — the tariff shock
New tariffs (including 54% on Chinese imports), where about 90% of iPhones are assembled, drove AAPL down roughly 19% in three days — its worst three-day drop since 2001 — before electronics relief and a $100 billion US investment pledge helped it recover.
Notable moments
The $800 that became hundreds of billions
Co-founder Ronald Wayne sold his 10% stake back to Steve Jobs and Steve Wozniak for $800 weeks after Apple's 1976 founding, fearing liability for the new company's debts.
First to $1T, $2T, and $3T
Apple was the first US company to reach $1 trillion (August 2018) and $2 trillion (August 2020), and the first company anywhere to close above $3 trillion (June 2023).
Common questions
Why does the iPhone matter so much to the stock?
The iPhone is roughly half of Apple's revenue and drives Services too (App Store, iCloud, Apple Pay). When iPhone sales slow, overall growth slows, which tends to pressure the stock.
What is the Services segment?
It is Apple's recurring-revenue business — App Store, iCloud, Apple Music, Apple TV+, Apple Pay, and search licensing — about $109 billion in FY2025. It grows faster and at higher margins than hardware.
How exposed is Apple to China?
Greater China is usually 15–20% of revenue and most iPhones are assembled there, so Chinese demand and tariffs on Chinese imports both matter a great deal to Apple.
What is Apple Intelligence?
Apple's suite of on-device AI features, introduced in 2024, including a smarter Siri and ChatGPT integration — aimed at encouraging upgrades. Nothing here is investment advice.